The most popular beauty trends and treatments right now

Super long hair

Ultra-long pin-straight hair is set to be a huge trend in 2017. With Beyoncé rocking a waist-grazing pony tail and Rihanna’s free-flowing locks reaching hip-length, this look is all the rage right now. Celebrity hairstylist Chris Appleton, who’s won BBC3’s Hairdresser of the Year among heaps of other awards, pioneered the trend on clients including Kim and Kourtney Kardashian, Jennifer Lopez, Jourdan Dunn and Ariana Grande. Appleton says he was inspired to create the dramatic look after studying photographs of supermodel Naomi Campbell, who wore her hair in the iconic style throughout the nineties. Appleton achieves it by attaching whopping 32 inch hair extensions and says the trick to keeping the long locks chic rather than weird and witch-like, is “high shine”.

"It shouldn't take over—it should be slim and chic,” Appleton told Harpers Bazaar. “The key part is to keep it really high shine, like a mirror. It should be really glossy, really poker straight hair… It gives it that expensive feel,” Appleton said.

While probably not the best style in terms of practicality, ultra-long locks are a killer look if you want to stand out.



Underliner – and no, that isn’t a typo – is set to be huge this year. Unlike regular eyeliner, underliner involves a swipe of colour thickly applied over the lower water line of the eye and the lash line.

Having been sported by catwalk models in recent shows for designers such as Kenzo, Giamba and Oscar de la Renta, the look is at the cutting edge of fashion right now. And the best thing about it? It’s easy to achieve and you don’t even need to splash out on new beauty products.

If you’re looking for a twist on a more conventional look, try applying a stroke of black liquid eyeliner with a cat style flick under your lower lash line. Or slap on thick strokes of your favourite coloured eyeliner under your eyes while leaving your eyelids make-up free, and force people - who believe colour should be limited to your eyelids – to do a double take. If you’re looking for new coloured eyeliners to add a bit of freshness to this look, Milan-based Cosmetics Company Kiko has a great range, as does Urban Decay.



A glass of milk a day keeps your bones and nails strong and now the age-old ingredient is being applied to skincare too. Milk contains lactic acid - a scientifically proven skin-softener which gently removes dead skin cells without causing dryness or irritation. Research carried out by Holland-based Campina Industrial Products has shown that milk proteins can lead to a 50 per cent reduction in teenage acne in just two weeks.

With its ability to leave you with baby soft skin, it’s no surprise that milk-based products are set to be huge this year. And with more and more consumers seeking natural alternatives to chemical-rich skincare products, milk and other simple yet effective ingredients are set to lead the way in skin care.

Beauty gurus are swearing by milk-based products such as Bobbi Brown’s ‘Extra’ Repair Nourishing Milk and Korres Greek Yoghurt 3 in 1 Cleansing, Toning and Eye Make-up Removing Emulsion. Brands such as L’occitane have even brought out vegan-friendly alternatives, which contain similar plant-based proteins; L’occitane’s Almond Milk Concentrate (£38) is a body moisturiser which promises to make skin smooth and firm, and was voted Best Cellulite Treatment in the Ultimate Natural Beauty Bible.



Dubbed the best thing to happen to eyebrows since Cara Delevigne, microblading is set to be huge this year. Originating from Asia, the semi-permanent treatment involves a clinician implanting tiny strokes of pigment under the epidermis of the eyebrow using a specially designed blade. By using incredibly fine strokes of dye, the treatment aims to replicate the appearance of real strands of hair to give a natural look.

Lasting up to three years, microblading is seen as ideal for busy women who are tired of enhancing their brows with pencils, gels or eyebrow powders every morning. Unlike tattooing, it is an incredibly slow and intricate procedure – taking up to three hours – with the focus being on creating natural looking wisps of eyebrow hair.

One of the great things about microblading is that you can opt for heavy, dark brows or finer, lighter brows depending on your preference. Costing between £400 to £600, microblading doesn’t come cheap, but you’ll be guaranteed to save money on eyebrow pencils, not to mention time!


Dry body brushing

The benefits of dry body brushing have been well-documented for a while. Brushing your body helps to exfoliate skin to remove dead skin cells which stimulates the lymphatic system to promote the release of toxins. Unsurprisingly, the same benefits apply to the face. A wide range of soft brushes, designed for delicate facial skin, have just come onto the market with many promising to banish toxin build-ups, leaving you eye-bag free with glowing smooth skin.

Unlike electronic facial exfoliators, which require batteries or chargers and were all the rage last year, dry brushes offer a hassle-free alternative. Aveda has brought out the Tulasara Facial Dry Brush - a handy oval-shaped brush with contoured bristles costing £27 which is inspired by an Indian Ayurvedic massage. The patent-pending brush promises to “lift away dull surface cells” and “support natural cellular turnover”. Dermalogica has also brought out its own dry facial brush - the Exfoliating Face Brush (£17.80), which it claims will remove the “dulling surface debris” of your skin. Origins offers a cheaper alternative, with their Facial Cleansing Brush costing just £5. 


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