A Revolution in Daylight Protection
Do you wear sunscreen everyday? Not just a last minute buy for your summer holidays or the odd heatwave, wearing sun protection should be a part of everyone's daily skin regime. It is vital that your clients understand that daylight exposure at any time of the year is just as damaging to the skin as the hot summer rays. Skin is still being exposed to UVA and UVB rays and therefore enhancing the likelihood of premature ageing and skin cancer.
So why do they ditch the sunscreen?
The most common complaint about wearing sun protection is the consistency chalky, pasty, white, thick, greasy and downright unpleasant products. Not something we want to be using in the summer - let alone on a daily basis! Clients want a product that not only protects them from ultraviolet rays, but feels good and actually helps treat and improve the condition of their skin all year round.
...Enter Dermalogica's new and improved Daylight Defense System!
Dermalogica launches the world's most intelligent sun-care line with a customer-friendly twist: all five products are formulated with a particular skin condition in mind, and all but one of the new products contains UV SmartBooster, Dermalogica's innovative microcapsule technology which releases active vitamins upon contact with UV rays for maximum protection against free radicals.
UV SmartBooster responds to light, mirroring the activity of melanin in the skin itself. When the skin is exposed to sun, melanocytes trigger the release of pigment to protect the epidermis (the result is a sunburn or tan). Likewise, the UV SmartBooster is photosensitive, or activated by light.
This customized marine DNA microcapsule protects its contents, active antioxidants Vitamins C and E, from the environment, thus ensuring 100% activity until the moment they are delivered to the skin. The microcapsule contains an active ingredient complex that is triggered to release the antioxidants when exposed to light. The vitamins boost and prolong the photoprotective capacity of the sunblock on the skin.
While other brands offer broad-spectrum sunscreen protection, Dermalogica's updated Daylight Defense System contains products formulated specifically for the needs of blemish-prone, prematurely ageing, chronically dry and sensitised skin. "The one-size-fits-all approach doesn't work in any aspect of skin care formulation," says Dermalogica founder Jane Wurwand, "yet many manufacturers treat sun protection products as though one formulation will be suitable for every skin. We are dedicated to the idea of highly personalised, prescriptive products in every aspect of skin care, including sun protection."
Wurwand also points out that the synthetic tropical aromas commonly associated with sun care products, such as coconut and pina colada, are absent: as with all Dermalogica products, the new Daylight Defense System is free of artificial colours and fragrances, which are known irritants.
The new products offer this specialised protection as follows:
1 - OIL FREE MATTE SUNBLOCK SPF20
Recommended for skin prone to excess oil production or breakouts.
This invisible sunscreen shields skin from damaging UV rays while it controls oil production. Microsponge technology absorbs excess sebum, maintaining an all-day matte finish and preventing shine without any powdery residue. Oil-free formula contains soothing Green Tea to help calm inflammation caused by breakouts. Contains UV SmartBooster.
Oil Free Matte Block has a recommended retail price of £29.80/£47.30 for 50ml.
2 - WATERBLOCK SOLAR SPRAY SPF30
Recommended for all skin conditions.
This alcohol-free spray absorbs rapidly to form an invisible full-body shield, for instant full-spectrum protection. Contains Vitamins A, C and E, along with organic silicones to condition skin.
Waterblock Solar Spray has a recommended retail price of £26.00/£41.20 for a 125ml bottle.
3 - SUPER SENSITIVE FACEBLOCK SPF30
Recommended for sensitised skin.
This physical or chemical-free sunscreen and skin treatment was designed for skin commonly irritated by sun protection ingredients. Mineral UV-blockers Titanium Dioxide and Zinc Oxide prevent sun damage while Lavender, Green Tea and Licorice soothe irritation. Contains UV SmartBooster.
Super Sensitive Faceblock SPF30 has a recommended retail price of £29.80/ £47.30 for a 50ml bottle.
4 - MULTIVITAMIN BODYBLOCK SPF20
Recommended for all skin conditions, especially prematurely ageing skin.
This intensely nourishing body moisturising sunscreen treats areas prone to ageing while blocking damaging UVA and UVB rays. The fast-absorbing formula instantly hydrates with Hyaluronic Acid while forming a velvety, non-greasy layer on skin (even sand won't stick to it!). ProVitamin B5 helps skin recover from previous damage while Vitamins A, C and E fend off free radical damage. Skin-smoothing Shea Butter and Oil of Evening Primrose quickly relieve dryness while creating a lasting barrier on skin. Contains UV SmartBooster.
Multivitamin Bodyblock SPF20 has a recommended retail price of £23.80/ £37.80 for a 125ml tube.
5 - EXTRA RICH FACEBLOCK SPF30
Recommended for use as a daily moisturiser for year-round protection against sun damage, for individuals with chronically dry and prematurely aging skin.
An ultra-emollient moisturiser and superior sunscreen in one formula. Powerful peptides help stimulate collagen for improved tone, while Skin Smoothing Complex helps retexturise skin. Evening Primrose and other plant oils replenish and increase skin's lipid barrier. Chemical and physical sunscreens protect against UVA & UVB rays without drying skin. Contains UV SmartBooster.
Extra Rich Face Block has a recommended retail price of £29.80/ £47.30 for a 50ml tube.
Finally sunscreen products that feel and work like a skin treatment product! Dermalogica's new Daylight Defense System will be available from April 2007.
Existing products in Dermalogica's Solar Defense range also include: Solar Defense Booster SPF30, Full Spectrum Wipes SPF15, Solar Shield SPF15, Ultra Sensitive FaceBlock SPF25 and After Sun Repair.
Dermalogica products are available in appointed skin centres by recommendation of a qualified skin therapist. For your nearest Dermalogica skin centre, please call 0800 591818.