Are Beauty Companies as Beautiful to Work for?
Of course, it’s common knowledge that our delightful models have been shot through a soft focus lens and had any imperfections airbrushed or banished by the photoshop fairy wand. And we know too that if we properly interpret the product benefits , that claims such as ‘minimise the appearance of fine lines’ is very different to saying that such nuisances will be eradicated.
As modern day consumers we are certainly more savvy and less inclined to be motivated by marketing hype and more inclined to be swayed by the findings of others who have nothing more on their agenda than to share their experiences. Yes, we are thankfully in the era of consumer ratings and will now base many of our purchasing decisions on the unbiased experiences of others, whether it be via their testimonial on Amazon, the findings of the good housekeeping guide panel or passionate beauty bloggers.
Indeed these days our reliance on testimonials and star ratings influence many of life’s decisions; booking a holiday, buying household products, booking a tradesmen…. so why not our choice of company to work for. After all, most of us easily spend the bulk of our adult lives in paid employment and it’s instrumental in shaping so many areas of our lives; the future skills we acquire, our confidence, what we can afford, our stress levels…Just like the products we buy therefore, shouldn’t we be looking at the ethos, culture and benefits of the companies touting for our skills?
In a word ‘Yes’ we absolutely should. And this is where Glassdoor so brilliantly taps into the ratings culture by promoting greater transparency within the recruitment market. Here, employees past and present can assist employees of the future by providing anonymous feedback and opinion on a company. Within a company's profile, job seekers can gain access to useful information such as employee benefits, pros and cons of working there together with useful insights into the interview process….and all through the eyes of staff who once were hired.
And it would seem more and more companies are now embracing this initiative and indeed welcoming the opportunity to read and respond to employees feedback and using it as valuable pointers to developing staff retention.
Within the beauty industry itself, where companies are promoted as beautifully as their products and treatments, it means we professionals can take a realistic peek and assess which companies are most likely to match our personality, aspirations and beliefs so that in those immortal words of the L’Oreal campaigns we can say hand on heart we’re applying to work with a certain company because ‘we’re worth it!’