Are Men Afraid of Going Under the Knife?

Recent statistics have revealed that UK men are shying away from going under the knife for cosmetic improvements in favour of lower risk and less invasive procedures.

According to figures from the British Association of Aesthetic Plastic Surgeons, men made up only 8% of the total 28,921 operations in 2006. However, non-surgical cosmetic clinic SkinGenesis recorded that in 2006, 40% of their clients were male, and in several treatments more men than women now access the services.

The clinic, which delivers a range of minimally invasive treatments from Botox and dermal fillers to teeth-whitening and scar reduction, provides a highly confidential service, so all clients can be sure that their self-improvements will remain a secret!

So, is this high percentage of male clients attributed to the rise of the "metrosexual" male? William Haseldine, Director of SkinGenesis said "There are added pressures on men to look good nowadays, and with constant media images of the perfect man, real men feel they have a lot to live up to."

"However, there is still a significant stigma attached to going under the knife, and the prolonged recovery time associated with most surgical procedures will mean taking time off work. There are also obvious issues in keeping your operation a secret."

"With non-surgical procedures, the vast majority can be performed in under an hour, and with no visible side effects clients can immediately return to work with no tell tale signs. This makes them ideal for professional men who are looking for a lift, but don't want to broadcast the procedures they've undergone to their colleagues.

Procedures such as thread vein removal and acne and scar reduction are increasingly popular with men, and frequently more male clients than female choose these treatments. We're definitely seeing a huge change in attitude amongst our male clients who are becoming much more aware what is available to them. "

News item courtesy of Skin Genesis

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