Beauty Business Development Manager
Job Description (What the job involves)
Business development jobs are becoming more and more important to the hair and beauty industry largely because there is so much scope and competition between products.
What does a business development manager do?
Within the hair and beauty sectors, business development managers are broadly responsible for outlining strategic plans for expanding the number of areas that a product can be sold into and thereby increasing a company's profits. Typically they will be expected to carry out the following duties;
- Develop a 'sales' strategy for the group - essentially a business plan of how a product house can sell their hair or beauty products into salons, department stores, homes etc
- Conduct regular market analysis studies - gathering intelligence on competitor brands, consumer trends with the aim of ensuring your company maintains a strong competitive edge
- Identify new opportunities and channels - extending the reach of a product to increase its commercial success. Business development strategy may highlight new geographic areas to sell the products into, new sectors, new business types, clients etc.
- Create and submit business proposals - this is an integral part the job and will involve you both writing formal business proposals and presenting in person
- Negotiate and close business deals
- Generate leads - a company needs leads to sell to if it's going to grow it's client base. A program of ongoing leads generation is therefore essential
- Account management - Maintaining a good ongoing client relationship is a vital part of the job
- Product expertise - If your job is to sell haircare products into hair salons then it's vital you have good sound knowledge of your brand, the benefits it offers, ingredients and also be fully up to-date on any product improvements or new lines
- Attend trade shows and industry events - attending beauty shows such as Olympia is an essential part of the job so you can network, generate new client leads and keep abreast of new products coming onto the market
Skills and Personal Qualities
The following qualities and skills are needed for business development jobs
- Excellent communication skills
- Good strategic thinking
- Well organised - an essential part of the job as you'll have meetings to attend (possibly in different areas of the country), presentations to give etc. Good time keeping will be of the essence!
- Industry contacts - although it is possible to enter the hair and beauty industry from another sector in a sales capacity it will stand in you in good stead if you have already worked within the industry perhaps as a field sales rep and therefore come with your own contacts.
- Target Oriented - you will have sales targets to reach
- Determination - One of the hardest aspects of the job will be getting through to salon owners and managers as they can be notoriously busy. Demonstrating persistence will therefore be key
- Commercial accumen
- Presentation skills - the ability to present in a highly professional manner to salon owners, senior executives and buyers why they should stock your products
- Ability to open new accounts - good negotation and closing skill
It is not always necessary to have a recognised beauty and/or hair qualification to become a business development manager although to have experience of working in the sector is generally considered a bonus as is a passion for hair or skincare products.
Qualifications and/or experience in marketing and/or business management can also be advantageous.
Previous sales and account management experience within the industry is often a requirement of advertised positions as they require a good understanding of the products to be sold and how to sell into salons and spas.
Potential Salary and Benefits
Business development managers can expect to earn a basic salary of between £22,000 - £35,000 per annum plus commission. On target earnings can be between £40,000 - £45,000 per annum.
Packages also typically include company car, mobile phone and laptop.
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