Dermalogica Against Plastic Bags

Teaming up with 'We Are What We Do' a not-for-profit movement created to inspire people to use their everyday actions to change the world and leading fashion accessory designer Anya Hindmarch, they have created new artwork for their billboard wall within the store in support of the 'decline plastic bags campaign'.

Featuring the fluorescent pink 'Plastic ain't my bag' artwork, the wall also includes other light-hearted tips to help consumers to change their usual habit of accepting plastic bags.

"After discovering We Are What We Do and their publication 'Change The World 9 to 5', and falling in love with their creative approach to saving the world, a little at a time we approached them requesting to use the artwork on the back wall of our concept store in Kensington, London.

Personally I mention them [We Are What We Do] to any like-minded contacts I meet, and we all try and spread the word anyway we can. We have also struck up a firm working relationship collaborating on upcoming projects and trying to integrate as many actions into our daily business and personal lives too. The team is wonderfully dedicated, enthusiastic and efficient and the organisation's work is so important in this day and age that we hope to continue our relationship well into the future." (Wendy Kurland, Dermalogica Marketing Manager)

To help spread the message even further, Dermalogica is also encouraging skin centres to support the campaign by sending out free 'Plastic ain't my bag' display sheets and shelf 'wobblers' to all of their stockists.

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