Introducing Couleur Caramel

New from France, Couleur Caramel is what ethically-minded and eco-conscious modern women everywhere have been waiting for ¦ an innovative and original skincare treatment make-up which combines natural organically-grown ingredients (ECOCERT certified) with the latest cosmetic technology.

Add to that irresistible combination, quality ingredients, the utmost respect for the environment, animals and people (Fair Trade) and fabulous directional colours, expert make-up tools and accessories it's already a huge success in France with over 2000 retail outlets and is now arriving in the UK!

Couleur Caramel and its parent company, Nature Cos were born from the convictions of two young French visionaries and entrepreneurs, David Reccole and Cedric Ferreol. After working together at a traditional French cosmetic company, they became convinced that an opportunity existed for an ethical, affordable and organic treatment make-up brand that eliminates the synthetic and respects the skin and the environment.

According to its founders, Couleur Caramel is not just about selling cosmetics and generating profits, it is about encouraging the consumer to make a positive statement through their product choices, which will ultimately change the world into a better, and a greener place. This ethos goes right through the company and every employee really "lives" it, too, from the eco-friendly head-quarters and manufacturing facility in Southern France that they work in through to the hybrid cars they drive.

Couleur Caramel has five central tenets:

To Respect Quality & Health

Transparency is what sets Couleur Caramel apart, being absolutely clear about the ingredients in each product, you'll find listed: the percentage of natural organic ingredients, the main plant-based active ingredients and the promise not to use any harmful ingredients. It is hoped that this will put pressure on other brands do the same.

Couleur Caramel is Paraben-free, mineral oil-free, phenoxyethanol-free, contains no oil-derived products nor PEG.

Wherever possible, Couleur Caramel uses organically-grown plant-based active ingredients. It is the first make-up brand to offer products with the ECOCERT label.

A process called micronisation enables Couleur Caramel to create products with professional quality pigment content and bright, vibrant colours without the drawbacks of traditional make-up.

To Respect Nature

Couleur Caramel packaging and display materials are created using often-recycled and always-recyclable materials such as wood, metal and cardboard. Most Couleur Caramel products are also refillable.

To Respect People

Couleur Caramel always seeks sources that can provide Fair Trade raw materials such as sesame oil, Kalahari melon oil, Baobub oil, Mafura butter etc.

To Respect Animals

Couleur Caramel products are tested on volunteers under the monitoring of an independent laboratory and never on animals.

Couleur Caramel also adheres to the principle of Sustainable Development which "is development that meets the needs of the present without compromising the ability of future generations to meet their own needs." *

The Couleur Caramel natural treatment make-up range consists of eye shadows, bronzers, compact powders, blushers, loose powder, highlighters, eye liners, mascaras, eye pencils, lip pencils, eye brow pencils, lashes, lipsticks, lip glosses, foundations, concealers, nail care and polishes, a cleansing milk and tonic lotion together with expert make-up tools and brushes.

Couleur Caramel is make-up designed for the salon and spa. It is available now at selected Re-Aqua salons nationwide and the Hoar Cross Hall Spa in Staffordshire. Retail prices are from £8.50 for an eye shadow to £25.00 for a treatment foundation.

* The United Nations World Commission on Environment and Development Brundtland report definition 1987

For further information please contact Juliet Lewis or Philippa Canty at the Couleur Caramel Press Office on Tel: 0207 512 0872 or email: philippa@couleur-caramel.co.uk

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