Our Top Tips to help you promote your Beauty Business
Try using daily deal sites
Giving you access to a huge pool of local customers, posting a deal on one of these sites can not only help you make money but can prove to be a hugely beneficial marketing exercise, getting your business known among vast numbers of local people. However, while it may sound like a golden opportunity, it’s important to take a cautious approach when posting deals on such sites as if you’re not savvy, you may end up regretting it.
In order to attract customers to your deal, it needs to be competitively priced. But all daily deal sites, whether it’s Groupon, Wowcher or Amazon, take a cut of every deal you sell, and their cut is usually around 50 per cent. Before posting a deal, you need to calculate whether it will be a profitable endeavour for you once you have taken into consideration the discounted price and the site’s revenue share. It’s also important to make sure you list the right number of deals available as if you end up swamped and unable to fulfil orders, the deal could be hugely detrimental to the reputation of your business.
But while you may make significantly less money per treatment than usual by posting on daily deal sites, you may make up for this in volume. You will also reach a huge number of potential customers instantly without having to do any costly marketing or advertising. Posting a deal can be a great way of putting yourself out there and creating a buzz around what you do, whether that’s via word of mouth, repeat customers or online reviews of your business. And don’t forget to collect the contact details of your customers so that you can market your services again to them in future, via an email or text message promotion.
Boot sale app Shpock may sound like an odd place to promote your beauty business, but the site doesn’t just sell second hand goods. It also specializes in local services and with as the number one app currently downloaded across the UK, it can prove an invaluable way of reaching a huge pool of local customers.
The great thing about Shpock is that it uses your location to connect you with other nearby users. You can set the price of the service you are offering and interested buyers can either accept your price or make you an offer. Once you have accepted the buyer’s offer, it’s then up to you both to arrange a suitable time for the appointment to take place – ideal for mobile beauty therapists. Shpock is a free app and it doesn’t take a cut from the price of good or services, instead making money via pop-up advertising and promotional upgrades that you can purchase to improve the visibility of your listings.
Naturally, the site tends to attracts bargain hunters, but it’s up to you to negotiate with potential buyers and try to find a price that works for both parties. With local beauticians selling hair extensions, eyelash extensions, massage therapies and more, Shpock is the quickly becoming a go-to destination for beauty services.
Partner with local businesses
Partnering with other local businesses your target customers are likely to already be using can prove a great way of reaching new clients.
For example, a beauty business may choose to team up with a local hairdresser to target local people who are interested in taking care of their appearance. The hairdresser may agree to display your flyers or promotional material in the salon in exchange for you promoting their services to your existing clientele. Or if you run a massage business, a collaboration with a gym may prove a great way of reaching customers who may require massages following heavy training. Do some research on Google and make a list of local businesses in your area that you might be able to work with. Such partnerships are a great way of reaching local people without breaking the bank.
These days, most businesses have a Facebook page, but not everyone goes the extra mile and invests in Facebook ads. While Facebook ads may not be free, like simply setting up a page for your business, a targeted Facebook advertising campaign can still deliver strong results even when run on a limited budget.
Advertising your business using Facebook can prove an incredibly effective way of reaching customers, because each campaign can be tailored to reach users in your target demographic. Not only does Facebook allow you to target your ads to users in specific areas so you ensure your campaign is only seen by local people, but it also lets you tailor the audience for your ads even further, enabling you to select men or women within a preferred age bracket. You can even use data about users gathered by Facebook to target people who are interested in beauty, cosmetics or other areas relevant to your business.
Leverage word of mouth
Once you have a strong base of loyal customers who already love your business, half your battle is already won. Now what you need to do is see if you can turn their friends and family into loyal customers as well.
One of the most effective ways to do this is to offer your existing clients a discount on a treatment if they refer you to another paying customer. Not only do you benefit by gaining new customers, but your existing client benefits by getting a discount on a treatment they usually pay full price for. It’s win-win for all! This is often considered one of the most effective ways of reaching new customers, which is why it’s used all the time by both small businesses and multinationals alike.