Regional Trainer for a Product House

Job Description (What the job involves)

As someone fortunate enough to have been a Trainer within the Spa and Beauty industry for the past 6 years now, I have always felt that, even early on in my career, training was a path I wanted to follow. I love learning, I morph into a sponge when it comes to new knowledge, especially in the beauty industry. It seems no matter what job role I have had, I always found myself volunteering or given the task of training others. Simply wanting to teach to allow others to develop and tap into their potential is just really exciting!

Some of my most rewarding and memorable experiences, people and places have been through my job as an International and Regional Trainer, and for that I am extremely grateful and lucky.

But training is not a matter of coincidence, it takes the right person with the right mix of knowledge, skills and attributes to deliver great training and deliver the required impact which will also resonate afterwards.

So what attributes should a great Regional Trainer have? Well, there are some crucial and essential traits to being an effective trainer. But it’s also all about being flexible in your styles of communication and delivery, being able to think on your feet and to really enjoy what you do. Without a genuine enthusiasm and positive attitude, it can be a challenging role to take on.

On paper it is relatively easy to become a good trainer. Usually it involves taking some formal education in training to gain a certificate. However I am also a strong believer in learning from your own experience and taking on board trade knowledge, skills, and information that you can integrate into your training style and approach.

On a day to day basis the job of a Regional Trainer will vary greatly. It’s a dynamic role with not much time to sit still which can be a great aspect of the job. It offers you great variety in fast paced environments, and also be prepared to multi task at your very best!

If you think this is going to be a cushy role in a cosy head office, think again; you’ll most often be out and about on a daily basis, meeting your teams, delivering training and visiting accounts.
You need to be proactive, great with people, have an infectious personality and attitude and be flexible.


Day to day your duties as a Regional Trainer can involve all or some of the below:

  • Produce, update and maintain all training materials, hard and soft copies for training sessions, so you’ll need to be PC friendly with Word and PowerPoint.
  • Maintain the online training tools available - this may be through the company’s own intranet and staff resources.
  • Develop and implement appropriate training programs for new products, launches and treatments.
  • Train internal employees / new starters when necessary.
  • Training incentives to achieve monthly and quarterly sales targets for your accounts
  • Ensuring Product knowledge and training delivery is consistent, accurate and relevant to the regional market
  • Organise and deliver training, New Product Launch sessions to agreed Distributors, Retailers and their training teams 
  • Organise and deliver foundation courses to distributors and retail teams when required
  • Visit key distributors and retailers when required to support training support PR events
  • Assess the learning and development needs for individual staff members and key business partners to ensure the highest standards are maintained.
  • Identify activities to drive engagement with the Brand, at a distribution and retail level
  • Support the delivery of retail sales with the area’s retail teams to meet and exceed company KPI’s.
  • Lead, inspire and coach retail accounts and third party sales teams through coaching and product training.
  • Answer all product queries from customers, be it email or telephone

Hours and Working Environment

The hours of your work can vary from day to day. Be prepared to be flexible in this role, and expect variety. Mostly this is also down to you and your ability to be time efficient. There will be days where you stay late, start very early, or have evening events. It’s all just a matter of being able to balance your workload.

In terms of environment, being adaptable is key. You can be in the office in the morning, and then training accounts on separate sides of London in the afternoon so you’ll never stand still for too long.

If your regions are abroad, you’ll be dealing with such things as new time zones, languages and cultures, so dealing with jet lag and finding your feet can be a challenge. However the excitement of trips abroad usually outweigh this.

Upsides and Downsides

Whether it’s always been your dream to combine work and travel or you're lucky enough  to be given the career opportunity which combines the two, then there are certain things about a traveling career that don’t quite hit you until you’re on the road. Traveling for your work as Regional Trainer to other countries or states can be amazing and provide you with opportunities you may never have had the chance of experiencing otherwise. But travelling on a regular basis for work is not for everyone. It can be a very difficult job at times, emotionally, physically and mentally.

Here are some pros and cons of heavy traveling careers that should be considered before you set on that path.

Pros

New places, faces and great stories

Having a job that enables you to travel provides you with many new faces and sights to take in, every day is an amazing experience. If you are outgoing and love to explore different cultures, see the world, and meet new people a traveling career is definitely something you will flourish in. A big part of balancing a job that involves travel is the ability to make the most of what is around you and take it all in over a short time. Work trips don’t leave too much time to see the sights, but there is usually a little down time for this.
 

Making a Difference


Take pride in the fact that your hard work is helping others. Training others and seeing them succeed give you a fantastic sense of achievement and will make you very humble and proud of your team’s progression and results. Individually you see people change and grow due to your commitment and hard work, and that can make your job very worthwhile
 

Flexibility


I for one am not a fan of the Monday to Friday 9-5 lifestyle. A lot of training roles are very flexible in their nature. You rarely travel the same route to work so the daily commute is a lot less mundane. Your days can also begin quite early so you finish your working day by mid-afternoon, or vice versa. Your daily schedule is nicely varied which I find a lot easier to manage.

Cons


Constantly Adapting Your Schedule


Quite often when you're travelling around commuting between training accounts things can go not quite as planned, especially when you’re at the mercy of the travel schedules - be it trains, planes or automobiles. You have to be able to cope with the need to adjust to situations out of your control such as delayed flights, late or cancelled trains, traffic etc. If you are patient and calm under pressure this won’t be as tough for you. If you prefer everything to go as planned and carried out as such you may find this can test your patience.


Being Away From Home
 

Careers that involve travel take you to many different places, except home. If you tend to get homesick or are uncomfortable being away from family and friends for a week or so at a time, working as a Regional Trainer may not be for you, as being away for a period of time can be a very difficult adjustment to make if you're not used to it.

In this type of job, you will be working and travelling a lot on your own, so make sure you're ok with your own company.

Also living out of a suitcase can be a bit trying at times. Let’s not forget that although your job may sound glamorous, most of your work trips will be just that - work. When you're not working you’ll be back in your hotel room, probably writing reports. One thing it certainly is not is a paid holiday.


Unknown Environments
 

Working as a Regional Trainer you are constantly going to unfamiliar places, meeting new people, and practicing new skills. If socially you are a little anxious or like working in familiar places you may have to start breaking out of your shell to adapt to life on the go.

You need to be assertive, be great with directions and well prepared.

Skills and Personal Qualities

Be knowledgeable: It is expected that as a trainer you know a lot about all things relevant to the beauty industry and to be an expert in your specific area. You will be asked questions from all angles and perspectives. It is also important to know about the little things. Having a wider view and knowledge of life makes the difference between a good and a great trainer.

Think pearls of wisdom…

Be curious: The common trait of all good trainers is that they are always curious and wanting to learn and find new and exciting information. In addition, trainers are not afraid of learning from their students and taking more onboard as they go along.

Be patient: Practice makes perfect and for a trainer your patience makes a huge difference to your team and students. It takes a lot of patience to teach and train others, so do not take this for granted.

Be inspiring: I am inspired by the best training sessions and trainers I have had in my career. What was it about that person or session that made it so good? As a trainer, you must aspire to inspire and be able to keep that momentum going even after your session has finished. Every conversation with your team is an opportunity to train and impact others in a positive way.

Be accepting: As a trainer, you are likely to have a wide variety of participants who don't always learn in the same ways or at the same speed. Embrace the differences take the opportunity to be diverse and be creative with your styles and approach.

Be a role model: It is one thing to teach someone and another thing to follow what you teach! As a trainer you have to practice what you preach and become a role model for your team. Lead by example.

Be a good listener: Training is just as much about listening as it is talking. A great trainer is always listening - sometimes even being able to sense the things that are not being said.

Be challenging: A trainer needs to provide ample opportunities for your team to feel challenged, appreciated, empowered and confident!

Be entertaining: When you are a trainer, it really can feel like you're an actor in a broadway show. A good training always involves feelings and emotions. Humor is key, excitement, and stimulation - motivate your teams minds into thinking and you will go a long way in making a memorable session.

Be passionate: Trainers should always be passionate about their area of expertise and about teaching others. There is a certain degree of positive energy and aura around great trainers. Passionate trainers can create passionate learners.

Have the ability to think outside the box: This explanation is up to you.

Professionalism, flexibility and integrity.

  • The ability to work independently (You’ll be on your own a lot so you need to be proactive)
  • Effective presentation skills (great eye-contact, body language, non-verbals, movement, energy).
  • Managing the classroom environment - training can involve 5 or 50 people so make sure you’re confident with public speaking.
  • Multi tasking skills and ability to organize workload.
  • Strong customer service as you’ll be working with your team and customers, almost always face to face.
  • Be hands on - lead from the front and introduce new ideas from concept through to practical delivery at retail accounts.
  • An appreciation and understanding of the beauty retail industry including who is the best of class brands. 
  • Know your competitors and what's new on trend.
  • Understand the psychology of selling: what is important and how to deliver what the customer wants whilst maximising the sales opportunity to the company
  • Ability to inspire individuals to perform at a distance - your training must resonate after your session has ended.

Entry Requirements

Training courses should be approved by one of the following professional bodies:

  • CIDESCO (Comite International d'Esthetique et de Cosmetologie). This is a worldwide organization, and the qualification is accepted in 35 countries. All recognised schools work to the same syllabus worldwide.
  • CIBTAC (Confederation of International Beauty Therapy and Cosmetology), which is the examining body of the British Association of Beauty Therapy and Cosmetology (BABTAC). All schools work to the same syllabus.
  • ITEC (International Therapy Examination Council)
  • IHBC (International Health & Beauty Council)
  • VTCT (Vocational Training Charitable Trust )
  • Edexcel BTEC and Scottish Qualifications Authority (SQA)

Other qualifications and experience that will be beneficial are the following.

  • Beauty Therapy qualification to NVQ level 3 or equivalent
  • Teacher training qualification
  • Good level and standard of UK/European education or equivalent
  • Experience within a training position
  • Experience working with a leading professional skincare company
  • Hands on experience in aesthetics and beauty procedures

Worked in salon environment at senior level

  • Proven track record of increasing salon or clinic revenue/customer retention/number of customers
  • Strong business acumen
  • A complete understanding of skincare, skin biology and cosmetic ingredients
  • General computer literacy in Microsoft Word, Excel, PowerPoint

Getting into the Beauty industry

Gaining experience in the beauty industry by working as a Beauty Therapist, Retail Sales Assistant or Spa Receptionist to name only a few, can provide the stepping stones and experience which may ultimately lead to you one day working as a Regional Trainer. It provides experience in dealing with the public and the opportunity to meet others in the industry, as well as gaining a broad familiarity with beauty products.

Additional courses can be obtained along the way, but experience, knowledge and passion will take you a long way.

Opportunities and Progression

Your position as a Regional Trainer can progress and open up further career opportunities for you. A lot of companies also look to promote internally and could lead to exciting opportunities as a:

New Business Manager, Spa Retail Consultant, Training Manager or Account Executive.
Where you progress is really about what niche appeals to you and where you excel.

Industry Outlook

The beauty industry is in high demand now more than ever and encompasses far more than cosmetics and skincare - a wide range of services and products are now part of this huge growth. From the high end, luxury 5 star spa resorts, to beauty salons, nail bars and tanning salons, the beauty industry caters to people from across the board.

Every day it continues to be a vibrant industry worldwide, as trends constantly change, and new technology creates cutting edge products; new treatments are developed, therefore a new market and customer base emerges.

All this leads to one thing - new knowledge that must be shared, implemented and updated.

My conclusion, from my own experience and observing the current developments within the Spa and Beauty industry, it’s a very exciting and rewarding time to be, and aspire to become a Regional Trainer for a product house.

© Merryn Grubb

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Potential Salary and Benefits

The Salary for a Regional Trainer will greatly vary. The range in salary can be in the region of £20,000 to £30,000 plus. This of course is all dependant on your experience, the company, your responsibilities and also the country you reside in. Some roles can also include a company car, mobile and laptop.

You’ll also receive up to 28 days paid holiday (this includes bank holidays) per year. Additional perks and benefits including a company loyalty bonus, commission structure, and incentive programmes may also be offered.

An always generous and well received staff discount on company products and or product allowance leaves you never short on products and beauty treats!

Complimentary spa treatments and hotel experiences sometimes have to be part of your job in the name of research. I love these days! Plus you sometimes attend beauty and fashion events, either a participant or attendee, which is a lot of fun either way!

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