Top Tips from William Haseldine, Director and Founder of SkinGenesis

SkinGenesis provides an extensive range of affordable therapeutic, aesthetic and rejvuvenating treatments for the body and skin.

SkinGenesis recruits a mix of therapists and nurses to work within it's clinics thereby ensuring professional care at all times for its clients.

William Haseldine speaks to Hair and Beauty Jobs about his thoughts on the aesthetic industry and the opportunities that exist for both therapists and nurses within this vastly expanding industry.

Q. What differentiates SkinGenesis from other operators in this sector?

We specialize in 'best of breed' non-surgical treatments, and have developed unique combination therapies which deliver maximum results. Most of our treatments carry our unique Satisfaction Guarantee giving clients peace of mind that they will achieve the results we discuss with them at the initial consultation. We have a policy of free, no-obligation, consultations and employ nurses and NVQ3 therapists.

Q. What are the hallmarks of a good clinic?

Free consultations

Treatment guarantees

Healthcare Commission registration

Mix of clinical staff (nurses) and therapists

Empathy

Q. Do you have a recruitment policy?

We are Investors In People (IIP) accredited. We employ nurses and NVQ3 therapists, and each is given a comprehensive Employee handbook outlining our employment policies.

Q. What advice/tips have you for those wanting to embark on a career in aesthetics?

NVQ3 Therapists and Nurses face different challenges when embarking on a career in aesthetics. What is common to both groups is the extensive training required to master the treatments. Nurses sometimes need to learn client handling skills appropriate to the commercial environment while a good therapist will find this easy. Therapists will need to build their confidence to deliver powerful treatments that could hurt the client in the wrong hands, whereas most nurses find this less daunting. The ability to deliver visible improvements over a course of treatments offers a more rewarding career over the more superficial and pampering focus of typical beauty therapist work, and is also a very important area of job satisfaction for nurses.

Q. What do you love about the industry?

It's a cliche but we change people's lives. Recent advances mean we can really make a difference and no-one need accept that the only options are 'put up with it' or run the risks of surgery with its associated costs and downtime.

Q. What if any are your industry frustrations?

None really. Being a pioneer in our type of treatments means that we often have people say they didn't know what we do existed! So there's an education process to do.

Q. With influx of programmes like '10 years younger' has this had positive or negative implications?

On balance I think the programmes have been positive as they have encouraged people to take control and do something about blemishes and features that they feel are holding them back in life. Non-surgical procedures have not been promoted fully enough as they make less compelling tv and the timescales to achieve results don't fit programme schedules too well but of course our clients love the fact that non-surgical treatments deliver gradually and naturally and so they don't draw attention to themselves. When someone comments on how well they are looking, the SkinGenesis treatments can be their little secret!

Q. As demand for non surgical cosmetic procedures grow and new products come on the market what are the challenges you face in maintaining standards. How does SkinGenesis achieve this?

Training, training and more training!

Q. What is the importance of training of aesthetic procedures to maintenance of treatment standards?

Each year we get all our staff together and run workshops to ensure that standards are uniformly excellent. Our aim is to ensure that clients can change therapists, and even clinics, and experience the same great service.

Q. Is there a need in the UK for standardisation of training in this sector?

At the moment training is split between in-house training and the suppliers. We feel we can make a difference with the quality of our own training. I'm constantly surprised that the beauty colleges haven't brought their courses more up to date to include, for example, microdermabrasion but we accept that by being at the leading edge of non-surgical treatments we will always be doing our own training.

Q. What do you think are the long term prospects in this sector?

Excellent. It is a growth industry and what can be more rewarding than making a difference in people's lives.

Q. What are your aspirations for the future?

To see a SkinGenesis in every town making treatments and skin health maintenance accessible to all. People visit their hairdresser every 6 weeks, why not their skin clinic?

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