What Hair Stylists Need to Know about Social Media
Download the Blooms BeautyTrends App for Smart Phone
The Blooms BeautyTrends app will help you discover the hottest trends and products and will connect you to other beauty professionals. Photos include how-tos and the products that were used to get the looks. Build your own presence on the app by adding your own photos and tagging them to trends and products. Build your own digital portfolio so that your customers can find you.
Understand that yours is a visual industry
Tweeting every hour isn't really how you need to be spending your time. Connect your Twitter to your Facebook so that Tweets are going out automatically. Your attention needs to be on visual media. Facebook photos, Instagram posting, and heavy Pinterest usage -- including how-to infograpics -- are a better use of your time.
- Make sure your images are professional or high quality.
- Decide who's going to manage your social media
I'm talking about daily management here. Real social media management. Updating your Facebook page once per month and tweeting sporadically is not going to cut it.
Your social media outlets need to be updated several times per week. Studies show that 43 percent of small business owners spend six or more hours per week on social media. If you don't have time to do the work yourself, hire someone to do it. It may cost less than you think. Place an ad on Craigslist or Elance.com. Shop around.
Spend 90% of your marketing budget to buy a good first impression
If you have $1,000 to spend on marketing, $900 of it needs to be on your first impression budget line item.
You only have two to three seconds to capture the attention of an online visitor. Make sure your website homepage is tight and your images and logos are professionally done.
If you do everything else yourself, have your logos created by a graphic designer. Outlets like fiverr.com have top-notch graphic designers who will create a logo for you for five dollars.
Hire a freelance photographer to come in and take a dozen photos of your salon. Be sure and have photos of completed styles that you've taken yourself before they leave your establishment.
The upside is that you will only have to do this once. Your images and logos will also be used on your social media channels.
Deals, offers, and contests
Use social media to advertise your specials, offer coupons, and even have contests. Refer a friend is a good example. You can also, on Friday, fill up a slow weekend by offering a special discount.
Lastly, hair stylists and their customers have a personal relationship - or should. It's not advisable to just throw stuff up on Pinterest or Facebook and leave. Responding to comments and questions, adding your customers as friends, tagging them in photos of their own completed styles, etc are practices that will earn you their loyalty while at the same time attracting their friends and family as customers.
Guest author Barb Quinn has been a professional hairstylist for over 30 years and has established herself as a nationally recognized hair designer, educator, and freelance writer. Barb has been chosen by her peers to serve on the advisory panel of Cosmos C International the global hairstylist network and is the Men's Hair Category Expert for Answers.com. Thousands of women each day follow Barb's hairstyling wit and wisdom on her highly successful blogs Hairstyle-Blog.com and Visual-Makeover.com.
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