World Record Attempt at UK's Leading Trade Beauty Show

The Guinness World Records official attempt is in support of Professional Beauty’s chosen charity ‘Wellbeing of Women’. Established in 1964 to enable major breakthroughs in both obstetrics and gynaecology, it is wholly dedicated to improving the health of women and babies across the UK and continues to invest in special research projects and allocate funds towards the training of specialist doctors and midwives.

Never before attempted, the Guinness World Records title will bring together all the major tanning brands, beauty students and working professionals with an official adjudicator from Guinness World Records on hand to verify the attempt and present the world record certificate immediately should it be achieved.

The visual effect of 300 bikini-clad ladies and men sprayed at the same time for a cause so close to the core Professional Beauty consumer, will be one not to miss. Press viewing area will be available for film crews and photographers.

The much-anticipated event is designed to highlight how the growth in the self-tan market has grown by 4% year on year despite the economic gloom, with the professional beauty and spa sector one of the few to experience business growth in the last 5 years. Professional Beauty itself welcomes nearly 40,000 people over the two-day event, positioning it as the leading beauty trade event in the UK and second in Europe.

Trade professionals and students can register to take part at www.professionalbeauty.co.uk/gwr and will all receive a certificate if record is achieved.

*If you have not yet registered to attend Professional Beauty 2013, you can register online in advance for FREE to avoid the £30 admission on the day at: www.professionalbeauty.co.uk *

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