Step 1: Cleanse and moisturize the skin
What you want to do first is to make sure your skin is and looks well taken care of. This can be achieved by sticking to a regime of exfoliation and cleansing. You can engage in this little skin-cleansing ritual right before you start putting make-up on, as it facilitates the application of it. After your skin is proper clean, it is extremely important to use a moisturizer, as it not only hydrates the skin, but also evens out your skin texture and, what is best, promotes anti-aging benefits. For best results try using light moisturizing serum (apply several drops, blend it in and let it sink for a few minutes).
Step 2: Conceal those imperfections
Now that your skin is nice and clean (and well nourished!), it is time to cover up any blemishes or dark under eye circles you might have. For spots and pimples it is best to dab, blend and gradually build up thin layers of coverage (you can either use a brush, beauty blender or your finger). When it comes to those dreadful dark circles underneath your eyes, simply swipe the concealer wand under your eyes (focus on the inner corners of the eyes, as they tend to be the darkest) and then lightly pat with your finger to blend it in. Also, when working on your under eyes, try using a concealer that is one shade lighter than your skin tone. The trick is to not use too much of the concealer, as that way you might accentuate the problems instead of hiding them.
Step 3: The tinted moisturizer/foundation debate and powder
Whether you should use a tinted moisturizer or liquid foundation entirely depends on your skin type: if you have excessively oily skin, it would be wise for you to avoid the tinted moisturizer, as it will only add moisture to your already moisturized skin, thus making your face look shiny. Therefore, liquid foundation is the answer to those with problem skin. If, on the other hand, you have a normal skin type, or, better yet, if your skin is prone to dryness, tinted moisturizer is your number one choice.
Now since your goal is to create a natural, non-make up-ey kind of look, it is best to pick an airy liquid foundation/tinted moisturizer, as you want to avoid creating an overly thick and cakey make up look. When applying foundation/tinted moisturizer, make sure you use either a brush or a sponge for a non-streaky, even and natural complexion.
The same goes with powder: opt for a light one to prevent the make up from creasing. When applying, make sure you first tap off the excess powder from the brush (you do not want to overdo make up and make your skin look matte) and gently press into the skin area you want to put coverage on instead of just sweeping (this way your concealer and foundation will stay in place).
Step 4: Put some blush on those cheeks
Adding a little bit of flush to your face will definitely enhance the natural look you want to create. As with all the other products mentioned above, the trick is to go light on it; therefore you are strongly advised to use crème blush rather than a powder one, since, with the latter, you might be running the risk of ending up looking cakey.
There are various different colors of crème blush you can choose from, yet peach color seems to look well on the majority of people, no matter the skin tone. For application, use a short, flat-topped brush: gently tap the blush on the apples of your cheeks, in circular motions thoroughly blending it out around the edges.
Step 5: It is all about the eyes…
Probably one of the most important steps in creating the natural look is defining the eyes. For it to be successful, you will first want to start with the eyeshadows. The goal here is to pick a color that is just a shade or two darker than your skin tone and then, with a blending brush, apply the shadows to your eyelids, smoothing them outwards until you cannot tell where the shadow ends and the skin begins. Most makeup artists suggest using the cream eyeshadows because they resemble the natural skin texture. Again, go easy on it!
Next thing, of course, is taking care of your lashes. After curling them, apply two coats of mascara (for a better effect use a volumizing one). To prevent eyelashes from clumping, wiggle the wand as you move from roots to ends. If you have naturally dark and full lashes, you can use only one layer of mascara.
After you are done with lashes, you might want to give your eyes some extra definition (although it is completely optional) with the help of an eyeliner. Since you are not opting for a dramatic look, use either a soft grey or brown eye pencil between the top lashes.
Step 6: Groom those eyebrows
For a natural look, you must make sure your eyebrows are neat and perfect, as they pull the look together. Comb them, fill them in (not too heavily though) and then set them with a brow gel.
Step 7: Add some color to the lips
For a finishing look, pick a light pink, peach or sand-colored lipstick and dab it on. If you are going for a slightly simpler look, you can also apply a bit of lip gloss.